Tuesday, May 1, 2007

How do you communicate changes or events?

Question: What are the best ways to communicate any changes or events to members? Less that 100 members?...larger church?...immense church?

Answer: We have tried answering this ourselves over the past several years. It is not as simple as a particular method(s). We have found that it depends on two things. 1) the church’s culture and 2) it’s season.

I recommend that you take a poll or questionnaire of your congregation. We did so by passing it out on a Sunday morning and asked them 3 or 4 questions that could be answered quickly and gave them a place for additional comments. From our poll, we discovered that 1) our newsletter was not helpful, 2) our bulletin in its original form was only being read by 10% of the congregation and 3) what the pastor said by way of announcements was effective for only a % of the congregation. This helped us craft a better way of communicating; methods that our congregants were alert to.

0 comments:

Post a Comment